Talent buying agency for casinos

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Ringo Starr - Legend

Native American Owned & Operated

 Seattle Entertainment Group is a proud Native American-owned and operated talent buying agency dedicated to serving casinos nationwide. As a leading Native American entertainment company, we specialize in booking top-tier talent while strategically maximizing ROI and supporting gaming objectives. With many years of expertise, we have successfully planned, produced, and executed hundreds of events both on and off sovereign land. Our deep understanding of the industry and commitment to excellence ensures unforgettable experiences that drive results. Let us help you elevate your casino’s entertainment offerings and achieve your goals!

Seattle Entertainment Group has a profound understanding of gaming terminology and is highly proficient in the latest patron data software, including Tableau and Salesforce. Our ability to analyze quantifiable data and translate it into actionable insights is one of the key drivers behind our success. By leveraging cutting edge tools and industry expertise, we deliver tailored entertainment solutions that not only meet but exceed expectations.

The world of Indian casinos and gaming is constantly evolving, and staying ahead requires a deep understanding of the industry’s nuances. If your casino entertainment buyer is still solely focused on “the drop,” it might be time to explore a more forward thinking partner. For many unfamiliar with the gaming industry, terms like average daily theoretical with (ADT) can sound like a foreign language. At Seattle Entertainment Group, we speak the language of gaming fluently and are equipped to navigate its complexities.

Talent Strategies to Attract & Retain Customers

Live entertainment, concerts, and musical performances are powerful tools designed to draw guests to your property, encouraging them to explore, use your amenities, and invest in a fun time out. If your casino talent buyer lacks the expertise to make your venue stand out in a competitive market, you risk losing your ticket holders to rival venues. Failing to attract new patrons or properly reward your loyal guests can lead to a decline on the gaming floor. At Seattle Entertainment Group, we understand what it takes to create unforgettable experiences that highlight your property’s unique appeal. Let us help you captivate your audience, retain loyal guests, and keep your casino thriving.

Jo Koy
Luke Combs with KMPS

We Understand Your Key Objectives

Are you searching for a talent-buying agency that truly understands the unique needs of your casino? Look no further – our Native American entertainment company prides itself on delivering exceptional experiences by prioritizing both the artist and your property’s goals. We believe that a successful partnership begins with a deep understanding of the gaming industry, including its key objectives and challenges. Our team’s firsthand experience and commitment to excellence ensure that we not only meet but exceed your expectations. Let us work together to create unforgettable events that attract new players, reward loyal guests, and elevate your property’s standing in the market.

 

Multiple TERO Certifications

At Seattle Entertainment Group, we take immense pride in being the most innovative Native American Entertainment company nationwide. Owned and operated by the Indigenous people of the Pacific Northwest, we bring a unique perspective and deep cultural connection to everything we do. As the only Native American Entertainment Company to hold multiple TERO certifications—and with plans to expand further—we are committed to excellence and inclusivity. Our extensive network of relationships with top-tier talent, agencies, and venues sets us apart, allowing us to deliver unparalleled entertainment solutions tailored to your property’s needs.

Midland

Benefits of working with Seattle Entertainment Group

  • We focus on building sustainable entertainment programs, not our bottom line
  • Our core business objectives, ethics, and beliefs align with all of Indian country
  • We are members of the Native American Talent Buyers Network
  • Our LLC is TERO certified and a Native American Entertainment Company

Hire us to maximize your ROI for casino entertainment events

When it comes to casino entertainment events, we don’t just deliver performances—we deliver results. Our team specializes in empirically analyzing ROI and understanding its direct impact on profitability. We know how to stimulate real incremental gaming revenue, increase time-on-device, and positively influence gaming behavior.

At Seattle Entertainment Group, we bring a deep understanding of the tribal gaming industry, including its intricate processes and regulations. But what truly sets us apart is our passion for creating profitable and sustainable entertainment programs that benefit tribal casinos and governments alike. We design events that not only drive immediate revenue but also foster long-term patron loyalty and engagement, ensuring your property thrives for years to come.

Let us help you build a thriving entertainment strategy that drives revenue, engages patrons, and strengthens your property’s success—all while prioritizing sustainability and lasting impact.

Can you really quantify my entertainment budget?

Of course! You shouldn’t feel like the cost of your entire entertainment program is an expense or loss. A small fraction of what it takes to operate your venue will be an expense, the rest should be profit or reinvestment.

What bands or celebrities will make my VIPs want to stay and gamble?

Every property has its own pulse, or vibe if you will. Sometimes you have to spend hours on the floor, interacting with guests and employees to figure out what appeals to the core demographic. It is not uncommon to have spent days, weeks or even months canvassing a property to execute a proper program analysis. We are the only Native American Owned Entertainment Company that understands the importance of providing such in-depth research.

Does buying talent for more than one property give you preference with agencies?

Not necessarily. In most cases, the venue (or wherever the offer money comes from) has the most pull. The middlemen, or the agents and talent buyers who bring the deal together are just filler. The venue (the decision-makers) and the agent (the product/act) are the two largest components of any entertainment deal. And it is important to remember that not every act will work well in every room. 

Frequently, more time is wasted going back and forth waiting for the talent buyer and booking agent than it’s worth. You may save $10,000 but you’ll often lose $15,000 in tickets ales due to lost on sale time. When it works there is some benefit.

Do tribal casinos pay more than non tribal casinos for National act?

Tribal casinos that work together will pay less if you are routing the dates properly. A string of 5 or 10 dates across multiple tribal properties is extremely beneficial for a national touring headliner’s agent. Seattle Entertainment Group works with multiple properties and other talent buyers to get the price lower by adding on more dates. 

Why do all tribal casinos seem to have the same entertainment?

Part of the reason you see recycled acts so frequently is due to the limited acts available that appeal to the older more valuable gaming crowed. As groups like the Beach Boys and Smokey Robinson start to age out, your property or talent buyer is going to have to get more creative. If your properties core demo if 60 years and older, you will have an even more challenging time filling seats in the next five years.

Do you buy talent for tribal and non tribal casinos?

Yes, we source entertainment for festivals, fairs, theatres and cruise ships.If you have the space and we can help fill it with entertainment.

Should my casino be selling more seats than we comp?

The short answer is yes, but this can depend on your entertainment buyer or management’s strategy. Pro tip: always sell 85% or more of your venue’s tickets, and always follow best practices to avoid your entertainment program becoming a lost leader.

Can you book the same acts as non Native entertainment companies?

 Yes, Native entertainment companies have the same exact resources and talent agencies to work with. Major agencies like UTA have been providing Comedians and musicians for Native owned companies for over two decades.

Is your entertainment company really native owned?

Yes, we are Native owned and operated. Our PNW regional family history dates back to the beginning of creation. We are The People Of The Moon.

What kinds of celebrity or national entertainment can you get us?

We do business with all of the major talent agencies, industry insiders and management companies. The size of your act will reflect the size of your budget.

What all does your company do when you book a national act for a casino?

We handle everything. Anything from negotiating price, executing the contract, advancing the show details, which usually includes securing specialized labor, lighting, security, sound equipment catering, transportation and lodging. We can be as involved as little or as much as you would like.

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