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How does it work?

Do you want to know how it works?

Are you an event coordinator or special events manager, marketing director, or CEO?

If so, we’ve been in your shoes and know exactly what you need to ensure the event goes as planned.

Our talent buying agency makes the entire process simple. And once we determine the scale of your event, the scope of work, and the budget, we can create a one of a kind entertainment program that exceeds your expectations.

Hire SEG as your entertainment director in three simple steps:

Step 1 – Decide the type and duration of the event you’re hosting.

  • Will you book any famous artists for your event?
  • Is this a private event?
  • Is this a ticketed event?
  • How big is the space?
  • How long will the entertainment last?

These are a few questions you should have answered before you decide to look for the right talent booking agency.

STEP 2 – Tell us how we can help!

Here you can see some of the entertainment services offered by SEG. You can mix and match some of these options and more, or let us handle everything from start to finish.

  • Artist selection
  • Talent booking
  • Festival development
  • Marketing strategy ideation and implementation
  • Meet and Greet
  • Ticketing Strategy & In House Integration
  • Production planning
  • Staging rental and setup
  • Sound & Lighting
  • Venue selection
  • Event Crew
  • Comprehensive Program Managemnt 



STEP 3 – Create your budget outline and scope of work agreement.

After we complete the planning phases we can start to outline a true scope of work. The scope of work will be used to ultimately define pricing for our services. 

We can work with any budget. Additionally, we can work with you to developed and outline a budget for a single show, a series, or an entire calendar year. 

It is important to remember, our services are not inclusive of the artist’s fee.

We are a Full-Service Entertainment Company

Booking entertainment as a full-service entertainment company means we provide all-in-one entertainment buying solutions for corporate events, private parties, and concerts.

When you hire Seattle Entertainment Group, we do more than shuffling a few papers and sign contracts. We are a comprehensive talent buying agency with extensive production coordination experience and analytical capabilities.

SEG Worksheets & Resources

Additional SEG client tools and perks below:

  • Pro Formas
  • Percentage Deal Templates
  • Merch Templates
  • P+L Worksheets
  • Day Of Show Sheets
  • Labor Request Sheets
  • Budget Worksheets
  • Transportation Manifests
  • Scaling Tools
  • In-Depth Offer Sheets
  • Calendar Worksheets
  • And More

Organization, Tools, And Resources.

At SEG, we believe that strong organizational skills are a requirement if you want to maximize ROI when buying talent for casinos. Being organized impacts deals on the front end and on the back end when executing or analyzing the event. Additionally, staying organized will help your production partners, booking agents, vendors, and external partners work more efficiently.

Whether you are a talent buying agency for a casino, a vendor, a limo driver, or an entertainment manager, we have the organizational tools you need to execute a smooth concert or event and maximize ROI.

Remember, the secret to receiving the best service as a client or partner is being organized yourself. Even small things like getting your backline rental secured first can make a difference in a competitive market. Being organized ensures that your requests are being serviced first because they are being received first.

Something as simple as having a proper merch worksheet for the shows you are expected to provide a merch seller will increase your ROI. There is no guarantee that the tour will provide a merch seller, let alone a sufficient paper trail for your revenue audit team.

Having access to a proper merch worksheet when you need it, is enough to add thousands of dollars to your program’s bottom line and prevent any regulatory violations. And nowadays, you are seeing VIP packages sold at the box office and at the merch table, so it pays to be prepared throughout the entire process including the merch split. If you think selling buttons and t-shirts is easy, try settling 100 shows on tour with a pen and paper.

We know how much revenue auditors appreciate seeing our merch summary after each concert.



In the examples below, we are attempting to demonstrate the power leveraging proven settlement methods and consistent systems to increase efficiencies and ROI. (Actual results may vary).

Some of these assumptions are meant to reflect the worst-case scenario – meaning you’re responsible for inventorying and selling all of the items for almost every show referenced.

To put this into scale, some tours have over 100 unique merch items for sale and want you to accept all forms of payment. We are also assuming that having a consistent tool like the resource we provide helps the seller stay organized.

In the example below, we looked at a six month summary of merch sales. We assumed the venue holds a negotiated average of 25% of the gross net sales and that no other shows had merch to sell.

Example A

Shows how a merch seller might perform over 6 months without the proper resources to sell, inventory and reconcile.

  • More Shows
  • Higher Sales
  • Split of $48,875
Tony Orlando at Snoqualmie Casino

Example B

Shows the performance of a merch seller who is prepared with a consistent set of tools and defined processes.

  • 3 Less shows
  • Higher Sales
  • Split of $52,673
  • Found Money $3,798
Tony Orlando at Snoqualmie Casino


Finding $4,000 may not seem like a big deal, but found money over the course of several years makes a difference. Using the right tools and proven strategies to maintain minimal loss will always maximize ROI. As part of our process, you gain instant access to these tools as one of the many benefits of working with SEG.

Our talent buying agency strives to offer more to each client than any other Native American Entertainment Company or casino entertainment buyer.

Remember: Talent buyers are not always concert planners, but when they are you save more, spend less, and maximize your ROI for each event.



Corporate Clients we’ve worked with

  • The Bing Crosby Theatre
  • Friends of Little Saigon
  • I heartradio
  • The Admiral Theatre
  • Young’s Market
  • KZOK
  • City of Issaquah
  • Teatro Zin Zanni
  • The D & R Theatre
  • KMPS 94.1
  • EnJoy Productions
  • And More

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