Home » Artists » Magic Johnson

Cost to Hire Magic Johnson for a Private Event

Minimum Cost

$199,000

Maximum Cost

$250,000

Year Born

1959

Original Name

Earvin Johnson Jr.

Genres

Instruments

Book Magic Johnson for a Private Event

Booking a celebrity for a private event, corporate event or ticketed performance can be a complex and time consuming task. If you have never hired an A-list entertainer, be prepared to discuss all of the details of your event including, location of event, expected head count, ticket prices, accommodations, duration of event and more.

With Seattle Entertainment Group, we offer transparent and affordable celebrity booking services. It doesn’t matter if you have a small budget or a six-figure allowance, we will help you locate, select and book the perfect entertainer for your event. We have a vast network of industry professionals that are exclusive and we have personally worked with thousands of entertainers over the last two decades.

Our celebrity booking services will help you save time, money and precious energy throughout the entire talent booking process. This includes negotiating, contracting and offer submission. We hold your hand from start to finish. Already familiar with the process? Great! Let us help you get a lower price using our relationships and routed venues across the world.

Bio

Earvin "Magic" Johnson Jr. (born August 14, 1959) is an American former professional basketball player. He is often regarded as the greatest point guard of all-time and is often compared with Stephen Curry.[3][4][5][6][7][8][9][10][11][12] Johnson played 13 seasons in the National Basketball Association (NBA). After winning a national championship with Michigan State in 1979, Johnson was selected first overall in the 1979 NBA draft by the Los Angeles Lakers, leading the team to five NBA championships during their Showtime era. Johnson retired abruptly in 1991 after announcing that he had contracted HIV, but returned to play in the 1992 All-Star Game, winning the All-Star MVP Award. After protests from his fellow players, he retired again for four years, but returned in 1996, at age 36, to play 32 games for the Lakers before retiring for the third and final time.Johnson's career achievements include three NBA MVP Awards, three NBA Finals Most Valuable Player Awards, nine NBA Finals appearances, 12 All-Star games, and nine All-NBA First Team selections. He led the league in regular season assists four times, and is the NBA's all-time leader in average assists per game in both the regular season (11.19 assists per game) and the playoffs (12.35 assists per game).[13][14] He also holds the record for most career assists in the playoffs.[15] Johnson was a member of the 1992 United States men's Olympic basketball team ("The Dream Team"), which won the Olympic gold medal in Barcelona. After leaving the NBA in 1991, Johnson formed the Magic Johnson All-Stars, a barnstorming team that traveled around the world playing exhibition games.[16] Johnson was honored as one of the 50 Greatest Players in NBA History in 1996 and selected to the NBA 75th Anniversary Team in 2021, and became a two-time inductee into the Naismith Memorial Basketball Hall of Fame—being enshrined in 2002 for his individual career, and again in 2010 as a member of the "Dream Team".[17] His friendship and rivalry with Boston Celtics star Larry Bird, whom he faced in the 1979 NCAA finals and three NBA championship series, are well documented. Since his retirement, Johnson has been an advocate for HIV/AIDS prevention and safe sex,[18] as well as an entrepreneur,[19] philanthropist,[20] broadcaster and motivational speaker.[21] His public announcement of his HIV-positive status helped dispel the stereotype, still widely held at the time, that HIV was a "gay disease" that heterosexuals need not worry about; his bravery in making this announcement was widely commended.[22] Named by Ebony magazine as one of America's most influential black businessmen in 2009,[23] Johnson has numerous business interests, and was a part-owner of the Lakers for several years, as well as being the team's president of basketball operations from 2017 to 2019. He is also part of a group of investors that purchased the Los Angeles Dodgers in 2012 and the Los Angeles Sparks in 2014,[24] and was part of the ownership group that established Los Angeles F.C. (LAFC) of Major League Soccer (MLS) in 2017.[25] During Johnson's ownership of these teams, the Sparks won the 2016 WNBA championship, the Dodgers won the 2020 World Series, and LAFC won the 2022 MLS Cup. Combining his playing career and sports ownership career, Johnson has 10 NBA championships, five each as a player and later as a minority owner of the Lakers.[26]

SEG does not, nor claims to, represent any celebrity as the exclusive booking agent. Seattle Entertainment Group does not manage any celebrities listed on this website. SEG acts only as a buyer’s agent for venues, event professionals, companies and organizations to book celebrities for corporate and private events, paid commercials, casino concerts, engagements as well as other various appearances. The celebrities listed on this site are for informational purposes only and are intended as a resource for our clients to provide ideas.

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Frequently Asked Questions

    Will I need security for my event if I hire a celebrity?

    Yes, the celebrity may require you to hire unarmed police or private esecurity. It depends on the status of the chosen celebrity and the type of event. The artist needs protection and everyone’s reputation is in jeopardy if they are not reasonably protected. Sometimes the celebrity will bring their own bodyguard.

    Will I have to pay for the celebrity’s hotel, travel and food?

    Most of the time the celebrity will expect general food and beverage accommodations for the duration of the event. In more complex bookings, they may want to be fed from the day of arrival to the day of departure. Additionally, hotels and transportation should be provided unless a buyout is included in the offer being submitted before you book a celebrity.

    Will I get my money back after I have hired a celebrity and my event is canceled?

    If your event is canceled sometimes you can receive a refund or a credit toward future or rescheduled performance in the event of a force majeure. Other times the contract has strict cancellation terms that must be adhered to. We help you outline the cancellation terms in the negotiating process. 

    Can I hire a celebrity for an event myself?

    Anyone can hire a celebrity. You will pay more in most cases because an artist can tell if you are not familiar with the process. Always consult with a professional before you book a celebrity yourself. There is a specific process that should be followed.

    Will a celebrity prepare a speech or promote my product at the event?

    The short answer is yes. The celebrity will help promote your product and deliver a speech if that is included in the deal points when we submit the offer. A celebrity may also post the product on their social media. 

    What happens if a celebrity is late to my event?

    Sometimes flights are delayed, it’s the unfortunate part of traveling abroad. As part of the contract process, we help eliminate delays by adding a late-arrival clause that allows you to cancel the performance if an artist is late beyond a certain point. It’s not ideal and it is rarely a concern, but the good news is that you will get your deposit back and you will not be liable for the performer’s final payment.

    Can I pick which songs the celebrity performs at my event?

    You can certainly create a list of songs you want performed. The celebrity will sing or perform all of the chosen songs or as many as reasonably possibly within the appearance time paid for.

    Will a celebrity sing and perform at my private or public event?

    Absolutely, there are some requirements to be aware of if you want a musical performance, however. A celebrity may ask you to fulfill parts of their tour rider, which outlines specific types of equipment needed to execute a live performance.

    Are there any celebrities I cannot hire for my event?

    It depends, some celebrities will avoid certain political affiliations, communities or parties that may be considered a conflict of interest. We will help you determine the potential obstacles before wasting any time.

    Will the celebrity I choose take pictures with my family and friends?

    Yes, the celebrity will take pictures with you and a small group of people assuming you make time for it during their appearance. If you want a celebrity to appear for an hour, set aside 30 minutes of that time for a meet and greet, otherwise the celebrity may not stick around for longer than what’s stated in their contract.

    How much does it cost to hire a celebrity for an event?

    The cost to hire a celebrity can vary from artist to artist. Other determining factors will influence the price as well. The deal points we create on your behalf , the location of your event, and duration of appearance can heavily influence the price of a celebrity booking.

    Can you guarantee the celebrity will be hired for my event?

    In most cases, if the celebrity is available and the offer is strong, we guarantee the chosen celebrity will strongly consider the offer. Sometimes, it makes sense to have a backup plan, however, schedules change and late bookings can be risky. It’s best to have 2-3 celebrities in mind before you start the process, just in case the first is unavailable. 

    When will I have to pay the celebrity to appear at my private or public event?

    Typically an artist will be paid in two separate installments. The first payment is a deposit of 50% which is usually paid thirty to ninety days from the engagement. Sometimes the artist will require a full payment upfront, it depends on the scope of work and the notoriety of the celebrity being considered. The final payment of 50% is paid on the day of the event, unless there is a ticket reconciliation that needs to occur.

    Will the celebrity sign autographs for my team and client?

    Yes, of course. We include signed memorabilia in all of our offers (memorabilia to be provided by the venue or client).

    How long does it take to hire a celebrity for a private or public ticket event?

    It can take as much as three to four months to confirm a celebrity appearance, or two days depending on the deal points, offer and location  of your event. Start the process early – that’s our recommendation. 

    What is the process for hiring a celebrity for a private or ticket event?

    The process includes selecting the artist(s), contacting our agency, then creating deal points to include in an offer sheet. Once you have the details outlined, we can discuss the terms with the artist or manager. After the artist agrees to the deal points, a contract is signed, a deposit is made and the performance will happen before the remaining money is paid to the artist.

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