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Book Serena Williams for a Private Event
Booking a celebrity for a private event, corporate event or ticketed performance can be a complex and time consuming task. If you have never hired an A-list entertainer, be prepared to discuss all of the details of your event including, location of event, expected head count, ticket prices, accommodations, duration of event and more.
With Seattle Entertainment Group, we offer transparent and affordable celebrity booking services. It doesn’t matter if you have a small budget or a six-figure allowance, we will help you locate, select and book the perfect entertainer for your event. We have a vast network of industry professionals that are exclusive and we have personally worked with thousands of entertainers over the last two decades.
Our celebrity booking services will help you save time, money and precious energy throughout the entire talent booking process. This includes negotiating, contracting and offer submission. We hold your hand from start to finish. Already familiar with the process? Great! Let us help you get a lower price using our relationships and routed venues across the world.
Bio
Serena Jameka Williams (born September 26, 1981)[1] is an American inactive professional tennis player. Considered among the greatest tennis players of all time,[a] she was ranked world No. 1 in singles by the Women's Tennis Association (WTA) for 319 weeks, including a joint-record 186 consecutive weeks, and finished as the year-end No. 1 five times. She won 23 Grand Slam singles titles, the most by any player in the Open Era, and the second-most of all time. Along with her older sister Venus, Serena Williams was coached by her parents Oracene Price and Richard Williams. Turning professional in 1995, she won her first major singles title at the 1999 US Open. From the 2002 French Open to the 2003 Australian Open, she was dominant, winning all four major singles titles (each time over Venus in the final) to achieve a non-calendar year Grand Slam and the career Grand Slam, known as the 'Serena Slam'. The next few years saw her claim two more singles majors, but suffer from injury and decline in form. Beginning in 2007, however, she gradually returned to form despite continued injuries, retaking the world No. 1 singles ranking. Beginning at the 2012 Wimbledon Championships, Williams returned to dominance, claiming Olympic gold and becoming the first tennis player to achieve a career Golden Slam in both singles and doubles.[19] She won eight out of thirteen singles majors, including all four in a row from 2014–15 to achieve a second "Serena Slam". At the 2017 Australian Open, she won her 23rd major singles title, surpassing Steffi Graf's Open Era record. She then took a break from professional tennis after becoming pregnant and reached four major finals since returning to play. In August 2022, Williams announced her impending evolution away from professional tennis and played what was expected to be her final match at the 2022 US Open.[20] Williams also won 14 major women's doubles titles, all with her sister Venus, and the pair was unbeaten in Grand Slam doubles finals.[21] This includes a non-calendar year Grand Slam between the 2009 Wimbledon Championships and the 2010 French Open, which granted the sisters the doubles world No. 1 ranking. She won four Olympic gold medals, three in women's doubles—an all-time joint record shared with her sister.[22] She has also won two major mixed doubles titles, both in 1998. The arrival of the Williams sisters has been credited with ushering in a new era of power and athleticism on the women's professional tennis tour.[23][24][25][26] Serena holds the most combined major titles in singles, doubles, and mixed doubles among active players, with 39: 23 in singles, 14 in women's doubles, and two in mixed doubles. She is joint-third on the all-time list and second in the Open Era for total major titles. She is the most recent woman to simultaneously hold all four major singles titles (2002–03 and 2014–15), and the most recent woman to win the Surface Slam (major titles on hard, clay and grass courts in the same calendar year), doing so in 2015. She is also, with Venus, the most recent player to have simultaneously held all four major women's doubles titles (2009–10). Williams was the world's highest paid woman athlete in 2016, earning almost $29 million.[27] She repeated this feat in 2017 when she was the only woman on Forbes' list of the 100 highest-paid athletes, with $27 million in prize money and endorsements. She has won the Laureus Sportswoman of the Year award four times (2003, 2010, 2016, 2018), and in December 2015 was named Sportsperson of the Year by Sports Illustrated magazine.[28] In 2021, she was ranked 28th on Forbes' World's Highest-Paid Athletes list. She is the highest-earning woman athlete of all time.[29]
SEG does not, nor claims to, represent any celebrity as the exclusive booking agent. Seattle Entertainment Group does not manage any celebrities listed on this website. SEG acts only as a buyer’s agent for venues, event professionals, companies and organizations to book celebrities for corporate and private events, paid commercials, casino concerts, engagements as well as other various appearances. The celebrities listed on this site are for informational purposes only and are intended as a resource for our clients to provide ideas.
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Frequently Asked Questions
Will I need security for my event if I hire a celebrity?
Yes, the celebrity may require you to hire unarmed police or private esecurity. It depends on the status of the chosen celebrity and the type of event. The artist needs protection and everyone’s reputation is in jeopardy if they are not reasonably protected. Sometimes the celebrity will bring their own bodyguard.
Will I have to pay for the celebrity’s hotel, travel and food?
Most of the time the celebrity will expect general food and beverage accommodations for the duration of the event. In more complex bookings, they may want to be fed from the day of arrival to the day of departure. Additionally, hotels and transportation should be provided unless a buyout is included in the offer being submitted before you book a celebrity.
Will I get my money back after I have hired a celebrity and my event is canceled?
If your event is canceled sometimes you can receive a refund or a credit toward future or rescheduled performance in the event of a force majeure. Other times the contract has strict cancellation terms that must be adhered to. We help you outline the cancellation terms in the negotiating process.
Can I hire a celebrity for an event myself?
Anyone can hire a celebrity. You will pay more in most cases because an artist can tell if you are not familiar with the process. Always consult with a professional before you book a celebrity yourself. There is a specific process that should be followed.
Will a celebrity prepare a speech or promote my product at the event?
The short answer is yes. The celebrity will help promote your product and deliver a speech if that is included in the deal points when we submit the offer. A celebrity may also post the product on their social media.
What happens if a celebrity is late to my event?
Sometimes flights are delayed, it’s the unfortunate part of traveling abroad. As part of the contract process, we help eliminate delays by adding a late-arrival clause that allows you to cancel the performance if an artist is late beyond a certain point. It’s not ideal and it is rarely a concern, but the good news is that you will get your deposit back and you will not be liable for the performer’s final payment.
Can I pick which songs the celebrity performs at my event?
You can certainly create a list of songs you want performed. The celebrity will sing or perform all of the chosen songs or as many as reasonably possibly within the appearance time paid for.
Will a celebrity sing and perform at my private or public event?
Absolutely, there are some requirements to be aware of if you want a musical performance, however. A celebrity may ask you to fulfill parts of their tour rider, which outlines specific types of equipment needed to execute a live performance.
Are there any celebrities I cannot hire for my event?
It depends, some celebrities will avoid certain political affiliations, communities or parties that may be considered a conflict of interest. We will help you determine the potential obstacles before wasting any time.
Will the celebrity I choose take pictures with my family and friends?
Yes, the celebrity will take pictures with you and a small group of people assuming you make time for it during their appearance. If you want a celebrity to appear for an hour, set aside 30 minutes of that time for a meet and greet, otherwise the celebrity may not stick around for longer than what’s stated in their contract.
How much does it cost to hire a celebrity for an event?
The cost to hire a celebrity can vary from artist to artist. Other determining factors will influence the price as well. The deal points we create on your behalf , the location of your event, and duration of appearance can heavily influence the price of a celebrity booking.
Can you guarantee the celebrity will be hired for my event?
In most cases, if the celebrity is available and the offer is strong, we guarantee the chosen celebrity will strongly consider the offer. Sometimes, it makes sense to have a backup plan, however, schedules change and late bookings can be risky. It’s best to have 2-3 celebrities in mind before you start the process, just in case the first is unavailable.
When will I have to pay the celebrity to appear at my private or public event?
Typically an artist will be paid in two separate installments. The first payment is a deposit of 50% which is usually paid thirty to ninety days from the engagement. Sometimes the artist will require a full payment upfront, it depends on the scope of work and the notoriety of the celebrity being considered. The final payment of 50% is paid on the day of the event, unless there is a ticket reconciliation that needs to occur.
Will the celebrity sign autographs for my team and client?
Yes, of course. We include signed memorabilia in all of our offers (memorabilia to be provided by the venue or client).
How long does it take to hire a celebrity for a private or public ticket event?
It can take as much as three to four months to confirm a celebrity appearance, or two days depending on the deal points, offer and location of your event. Start the process early – that’s our recommendation.
What is the process for hiring a celebrity for a private or ticket event?
The process includes selecting the artist(s), contacting our agency, then creating deal points to include in an offer sheet. Once you have the details outlined, we can discuss the terms with the artist or manager. After the artist agrees to the deal points, a contract is signed, a deposit is made and the performance will happen before the remaining money is paid to the artist.
We can Book Virtually Any Artist
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